Website

16Jun

Go Beyond Offering ‘Discounts’ to your e-Shoppers

In just the last 12 months, consumer interest in shopping online has almost doubled, and surprisingly, 60% of online shoppers come from non-metros.

By 2020, the number of online shoppers in India is expected to increase from 50 million, to 175 million.

E-commerce is a sector that has seen phenomenal growth in India in the recent past. In part this is due to the fact that online…

Continue readingContinue reading

0 Comments

16Jun

Convert More Leads with a Good Landing Page

Newsworthy

You’ve worked on social media campaigns, you’ve bought Google ads, you’ve worked on pay per click (PPC) campaigns, and you’ve sent out dozens of enticing emails to potential clients. They click on the link you’ve put in a blinking red box, and then land on your company’s home page. For months on end, you have a high click-through rate (CTR) but little to no conversions…

Continue readingContinue reading

0 Comments

11May

The Importance of Responsive Design in Email Marketing

Newsworthy

In today’s digital world, the first interaction we have with clients or potential clients is via our websites. Once a person hears your company’s name, chances are they will Google you immediately to see if you even have a website. While owning a website might mean that your company is legit, it does not guarantee that clients will continue to interact with you. If you’re…

Continue readingContinue reading

0 Comments

5Apr

The Importance of Responsive Design in Email Marketing

Newsworthy

We live in the on-the-go era. Everything from shopping to bill payments has made its way from our desktops to our mobile devices. There’s no reason online marketing should be left out of this movement. It’s the norm to see people catching up on the news or checking their email on their daily commute. However, while emailers have been around for some time now, responsive…

Continue readingContinue reading

0 Comments

14Feb

Indian E-Commerce: Not Your Regular Online Marketplace Anymore

What’s Buzzing

E-commerce is ever evolving and customers too are not shying away from this progress.In fact, taking into consideration the plethora of products and services now available online, the acceptance from online customers is more than over-whelming.
The gradual but assured shift of customers from a brick and mortar retailer to e-tailers is evident from their online usage behaviour, and easy access of necessities or luxuries through…

Continue readingContinue reading

0 Comments

8Aug

Facebook’s ‘Shop’ Button. A Hit or a Miss?

What’s Buzzing

A new addition to the Facebook, the most ubiquitous social media platform may completely transform the e-commerce business with the ‘Shop’ Button.

Facebook is planning to launch its new call-to-action button, the Shop button very soon. This feature will help the Facebook users discover and buy products on the platform immediately, without having to leave the Facebook page. For the Digital Marketers, this spells value addition…

Continue readingContinue reading

0 Comments

12Jul

Playing the Kid’s Online E-tailing Game

Newsworthy

India’s children e-commerce industry is still in its infant stages. While e-tailing in general is taking up 29% market share, the kids segment has procured 2%. In 2012 the future for online kids e-tailing looked bright as Firstcry, Hushbabies, and Babyoye, had raised a combined $30 million. Now, Babyoye has been acquired by Mahindra Group, little profit is being made due to logistical issues, and…

Continue readingContinue reading

0 Comments

7Jun